My name is Glenn Cutforth and I'm a writer, editor, graphic/book designer and general jack-of-all-trades when it comes to the publishing business. I've owned and operated Zxmaxx Communications, a traditional print publisher, in London, Ontario Canada since 1997 and have also taken on numerous design projects for many clients since 1981. 

In the summer of 2004 I finally determined that the future of publishing was developing eBooks for the mass Internet audience who devour information like no other time in history. With the costs associated with traditional print publishing continuing to skyrocket, and the realization that many, many authors with quality books will never see the light of day through this distribution system, I set out to change my publishing business model.

Like all "newbies" I struggled to discover the proper way to go about doing business on the Internet and for the first six months or so I went around in circles as I tried to move from a print publisher to an eBook and Info Product developer.

You know the deal ... buy every "secret revealed" eBook out there only to discover it's not so much a secret, but just good business sense that anyone who has owned a business of any kind already knows. However, I also realized that gathering this information was part of the process and in the end, I discovered the light at the end of the tunnel.

My "eureka" moment came when I concluded it wasn't about "secrets" but about "systems" and "focus" and "automation" and "list building" and so on. Put together the right step-by-step system and anyone can make a good part time and even full time living developing Information Products to distribute over the Internet.

Doing business, online or offline is still all about providing good products and providing great service. It's also important to be courteous, polite and responsive with prospective customers. These rules apply no matter which environment your business operates in.

However, the big difference in doing business online is how much more profitable it can be. I closed down my unprofitable offline publishing business that cost $5,000 a year to rent office space, $6,000 per year in advertising costs and when you added up all the other costs, including the costs of paper, printing, postage, shipping, storage, employees ... it was a lot of work for very little return.

When I realized I could "own" a domain name for about $8 per year and "rent" my web space for about $300 per year, it didn't take me long to pack up my offline office space and move it into my den and start the process of "making a living online."

So here I am.  I've developed many websites over the past few years and all of them combined cost a fraction of what I used to pay just for rent. I can do all the work myself, however, there are many talented freelancers out there who can do the stuff that I don't want to do.

And so, my goal now is to help anyone who has a desire to get out of the "rat race" to make that same transition from a regular job to perhaps doing something with their desire to find a better way through information publishing. The place to start is to evaluate your talents and determine whether you have the desire and temperment to work for yourself.

I realize that one of the biggest problems faced by most online "newbies" (people just starting out)  is the confusion caused by following too many different so called "gurus". It does take time to find your way through the confusion.

To Your Success
Glenn Cutforth
Zxmaxx Communications
Maxx Publishing