Welcome to ZXCOMM
Entrepreneur Marketing Niche Strategy Article
This is a selection made from among articles on Entrepreneur Marketing Niche Strategy. For a permanent link to this article, or to bookmark it for future reading, click here.
How to Boost Sales of Your Niche Product or Service
from: Glenn CutforthWhen somebody visits the sales page of your niche website, they are looking for a solution to one of their problems, they have an itch and they're looking for a way to scratch it. They are not there to buy your product... That is the last thing on their mind. Your website has got their interest and they're checking it out, no more, no less.
Now it could be that they are in a bad mood and on that particular day they don't like your writing style, or they might be late for another appointment and don't have the time to fully read your sales page, what ever the reason they won't be buying your product today... and then they're gone. In fact most sales pages are lucky to convert 4 out of 100 website visitors into customers. That means 24 out of 25 visitors will leave your sales page without buying.
You've no doubt heard many times that the way to get around this problem is to get your website visitors to join your opt-in list so you can pitch them over and over again with your sales message. This is quite true, it's the way to go, but just how do you get your website visitors to join your opt-in list?
It's not that difficult, there are many ways to get your website visitors to join your opt-in list, and here are a few examples you can implement on your website today:
1) Place an opt-in form on your sales page. You need to place your opt-in form a few times on your sales page, you also need to make sure readers understand that you are providing some free information related to your niche product and they only way they can get it is by subscribing to your list, and the reasons people will opt-in can include:
i) Those visitors who are in a hurry and don't have time to read your entire sales page will be inclined to join your opt-in list as a reminder to themselves to carry on checking out what you have to offer.
ii) Those people who can't afford your product will sign up for more information from your free information series.
iii) Those people can't decide on any course of action will sign up hoping you will help them make up their mind.
In all cases, if you had not provided an opt-in form on your webpage they would have left without subscribing, and you already know how difficult it is to get visitors to your website in the first place.
2) Place your opt-in form on a popup which displays either as soon as the webpage opens, or when it closes. Popups might be the cause of much controversy, but no matter what people think, they are effective. The new generation of popups and popunders are not easily blocked and in some cases cannot be blocked at all if the person is using Internet Explorer.
Fortunately the majority of internet users still use Internet Explorer, so these unblockable popups are the way to go. Just don't make your popups a nuisance... Use them with cookie controls so they are only activated once per day or once per hour, and don't use them on every page of your website. Some of the newer popups will only activate if the website visitor exits the sales page by closing the browser window or clicking the back button. If they go through to the sales process and purchase your product, they will never see the popup.
3) One of the most effective ways of getting people to subscribe to your opt-in list is to send them to a special opt-in form first. In other words nobody gets to your sales page unless they have subscribed to your list. These special opt-in pages are known, amongst other things, as "squeeze pages" or "name squeeze pages".
These pages are the most effective at converting website visitors to subscribers and they don't seem to affect a sales page’s conversion rate at all. If a sales page was converting 1 in 25 visitors to a customer, the introduction of a name squeeze page doesn't seem to change that... For every 25 visitors to the name squeeze page 1 still becomes a customer. The difference is the number of people who subscribe is substantially higher than for any other opt-in method.
The point to bear in mind is that many of the subscribers to your list will buy your niche product from links in the autoresponder emails sent to them. If you had not been using an opt-in form you would never have had the opportunity to make these extra sales.
Glenn Cutforth is a writer and publisher of quality eBooks at Maxx Publishing.com. For extensive information on operating a Work From Home and Online business, check out his websites at: HomeBiz Advisor.info and Guide To Online Success.
Entrepreneur Marketing Niche Strategy News
WSI Helps Foundation Repair Company Reduce Reliance on 3rd Party Advertising
Patricia Jordan-Hinojos announces the launch of http://www.geoprotx.comPlano, TX (PRWEB) January 31, 2012 Patricia Jordan, Certified Internet Marketing Consultant with WSI Internet Consulting, announces today the company’s launch of its foundation repair website development project, http://www.geoprotx.com The new site is part of an integrated Internet marketing plan for new business, Geo ...
Read more...MONEY NOT THE PRIMARY FACTOR TO ACHIEVE SUCCESS
KUALA LUMPUR, Feb 3 (Bernama) -- "Money is not the primary reason behind thedrive to be a successful entrepreneur".That is the philosophy held by the founder and managing director of HyraxOil Sdn Bhd Datuk Hazimah Zainuddin, who has carved out success both in thedomestic and international markets.The story began with a joint-venture move with a Korean firm. Thisdetermined woman has succesfully ...
Read more...WSI Invests in Advanced Website Auditor Technology, Plano Texas
New tool gets to the heart of company website issues. WSI implements corrective action.Plano, Texas (PRWEB) January 31, 2012 WSI Internet Consulting announces commitment and further investment in Internet Marketing Intelligence tools to quickly automate key website performance evaluation. The technology helps identify areas of improvement essential to online visibility and visitor conversion. ...
Read more...Entrepreneur program to start in Greensburg
GREENSBURG - The Wichita State University Center for Entrepreneurship, in partnership with Kiowa Cou ...
Read more...Contractor Website Tactic a Big Time and Expense Saver, Plano Texas
Problem solved with “Upload Your Problem Photo” added to website contact form.Plano, Texas (PRWEB) January 31, 2012 To save their contractor website client considerable time and expense, WSI, Certified Internet Marketing Consultant developed and implemented a simple web form enhancement to http://www.drainagespeciallists.com. The new site is part of an integrated Internet marketing plan to ...
Read more...Category Creation: Building Businesses That Turn Entire Industries On Their Heads
As an entrepreneur turned VC, I’ve never been particularly interested in incremental, evolutionary improvements to an existing business model. Yes, sometimes a better mousetrap is what’s truly needed, and from that need springs improvements in technology, products, or services that lead to a very viable business. But it’s not what gets me up in the morning, or what keeps me up at night. But this ...
Read more...