RSS stands for Really Simple Syndication. It is a
method developed to allow webmasters and online publishers to
syndicate their contents easily to other webmasters. For
example, if you use RSS to publish your ezine, then other
webmasters can easily use RSS to display your ezine/content on
their website - automatically.
Without RSS, if a webmaster saw an interesting article and
wanted to display it on his site, he would need to copy that
article and paste it into an HTML file on his own website.
This is can be a time consuming and tedious process. However,
with RSS, all the cutting and pasting can be eliminated and
this process can be automated with RSS software.
RSS is very new. The latest wave started in 2004 (although
it’s been around since the late 90’s, but was only in use by
the real geeks). One news release from summer of 2004 is
quoted as saying, "Google is considering renewing support for
the popular RSS Web publishing format in some of its services.
This marks the latest twist in a burgeoning standards war over
technology that could change how people read the news."
Even the giants such as Microsoft, eBay and Yahoo embrace
the RSS syndication format.
Yet there are currently many webmasters and zine publishers
still doing it the old way. Companies that don't have an RSS
approach in place might need to reevaluate the way they are
doing business. Their competitors will probably have already
implemented some level of RSS support in their web sites. An
innovative marketing channel has opened up allowing you to
market your products and services. With more and more people
using RSS, the market potential is endless.
RSS has thus far proven itself as the preferred method of
distributing news and information online. Those in the know
are subscribing to RSS feeds to read news online and to
receive the latest updates from their preferred publishers. If
you publish a newsletter, you now have another way to
distribute your news to thousands of readers! Who doesn’t want
that?
Not only is RSS easy to use, it also gives you free
targeted traffic without any additional efforts. In order for
your business to be successful, you need traffic to your
website, and lots of it. You need to grab a hold of the people
who are interested in your products and services. It doesn’t
matter how good your products and services are if no one
visits your site. One solution to drive traffic to your site
is SEO (search engine optimization). You can spend countless
hours or spend large amounts of your budget to hire a search
optimization expert or… you can use RSS to get similar
results.
With little effort you can easily add and display your
articles in hundreds of websites — automatically! What could
be better than automatic feeds while you sleep! You can stop
the tedious article submissions. And with RSS, you’ll be
adding fresh, relevant content on your website. Change the
content daily if you prefer. It really is simple. Now Yahoo
even has a free RSS directory.
So what are you waiting for? Get with the program!
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Glenn
Cutforth is a writer and publisher of quality eBooks at Maxx Publishing.com.
For extensive information on operating a Work From Home and
Online business, check out his website at: Guide To Online
Success.
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