In the early days, (meaning the early 2000s) when digital products started a revolution of sorts, the Internet was flooded with a lot of poor quality eBooks that were slapped together by authors who had little concern about anything but making money. This has changed to a large extent as buyers of these products started to demand higher quality and substance before they paid out their hard earned cash.

In my experience, there are still a lot of badly written & formatted and poorly designed eBooks and digital products out there, but the quality has risen as technology has made it easier for anyone to develop products for low production costs. Adobe's PDF format has become the format of choice because it services both PCs and Macs, while the .EXE format is slowly disappearing due, in part, to the habit of virus developers using this format to infect computers throughout the world.

Many people starting out on the Internet find that the easiest way to get up and running is by purchasing "Resale Rights" to a product that was developed by someone else. Sounds like a good idea, doesn't it. By purchasing "Resale Rights" you have no research, development or design costs. You have an instant business if you know how to purchase a domain, set up a website and automate your payment processor, and best of all, unlike selling Affiliate Products, you get to keep all the profits.Can't go wrong, can you?

Unfortunately, the downside will depend on how many other people have purchased the same "Resale Rights" product and how well they go about marketing the product. Statistics show that ninty percent of the people who purchase the "Resale Rights" to a product never actually do anything with them. So, that eliminates most of the competition.

However, if it's a popular product, chances are dozens of other "high profile" resellers with large lists of customers will get most of the business. That doesn't mean you can't be successful with the same product, it just means you may have to work a little harder to distinguish yourself from everyone else.

There are several ways you can make this happen. First, take a good look at the sales letter and make certain you give it a good rewrite. Many of these products have mediocre sales copy at best, and there are likely many ways you can enhance the sales pitch.

Another way is to put together your own collecton of bonuses. When you do this, it separtes you from the crowd and makes the product's perceived value higher. You may also consider having your own graphics (book cover, header, buttons etc.) created to, once again, distiguish yourself from everyone else and even do some editing to the text if you have the original source document. This is especially true of products that came from the Public Domain. With this type of product, you can edit to your heart's content. 

Here's a quick look at what you own with different rights:

Resale Rights: This means you have the right to resell the product and keep all of the profits. However, there are two distinct types of resale rights.

Basic Resale Rights: If you purchased "Basic" rights, you can sell the product, but you cannot sell the "Resale Rights" to your customer.

Master Resale Rights: You can sell the product to your customer along with the "resale rights" which means your customer can also sell "resale rights" to their customers. Sometimes Master Resale Rights are bundled with the product and sometimes they are sold separately.

Branding Rights: You can make limited changes to the product such as including your logo, ads, website URL and Affiliate links.

Give Away Rights: Many authors forbid you from selling a product for less than a specific amount to maintain the value of their product. However, some products are specifically created to be given away. Often these are short reports that have Ads and specific Websites that are being promoted and the whole idea is to give away the eBook to promote a specific author or publisher or website. This is called "Viral" marketing and it is a very effective way to get your name and products out to the Internet very quickly. 

Private Label Resale Rights
As I mentioned, there are many ways you can get a steady supply of very high quality Resale Rights products if you are ready to begin developing your own digital empire. These membership sites are highly recommended, but as with anything else, it's important that you put your own personal stamp on the products you receive, otherwise, you'll just end up getting lost in the crowd.

Keep in mind, many of these sites will sell only a limited quantity of memberships, so if you are interested, please check to see if they are still taking new members.